Oh K! Packaging Refresh

Research shows that many beauty consumers are shopping for star ingredients.

The packaging refresh brief was assigned to refine the brands identity and to ensure the products stood out against competitors.

The new design brings to light the mask’s main ingredient. Removing the cursive text made the text more legible and ensuring all boxes and call-outs were aligned made the product look cleaner and consistent on the shelf.

Following this rebrand exercise Oh K! masks were awarded a place at Target.

Retailers include: Target, Ulta, Shopper’s Drug Mart, ASOS, Oliver Bonas, Boots, Look Fantastic, Beauty Bay.

©Vivona Brands / Photography & Video - Gavin Mackinnon-Little

My Role

• Packaging design

• Photography & video - styling, art direction and editing

Original Design

Refresh Design